Marketing Your Home

Auction

Positives

1. Opportunity to maximise sale price

2. Preplanned marketing programme to maximize property profile in the market place

3. Buyers compete against other buyers, not the vendor

4. Established sales date creates urgency for buyers

5. Eliminates perceived negatives and objections to any asking price

6. Unconditional sale on the vendors terms and maximum price on the day

7. Has one person responsible for all activities and reporting to the vendor

Negatives

1. Conditional buyers can be excluded

Tender

Positives

1. All buyers are eligible, conditional and unconditional

2. Can't attack the vendors price, opportunity to maximize the sale price

3. Preplanned marketing programme to maximize property profile in the market place

4. Creates urgency for buyers with a preset closing date

5. Buyers must give best price and terms

6. You can negotiate with buyers after bidding has closed

7. Privacy, you don't have to declare what bids were received. Has one person responsible for all activities and reporting to Vendor

Negatives

1. Buyers not placed in open, competitive bidding situation may have many conditions to satisfy

For Sale by Negotiation (FSBN)

Positives

1. A proven advanced system of marketing with established negotiation guidelines

2. Opportunity to maximize sale price by not fixing an upper limit with an asking price

3. Buyers can't attack your asking price

4. Has one person responsible for all activities and reporting to vendor

5. No urgency created because no fixed sale date

6. Exclusive Agency with an Asking Price

7. All buyers are eligible, conditional and unconditional

8. Fixed asking price makes negotiating easier for the buyer

9. Has a defined marketing programme

10. Has one person responsible for all activities and reporting to vendor

11. A market accepted method of selling with over 90% of our sales from exclusive listings

12. Fixed maximum price

Negatives

1. No urgency created because no fixed sale date

General Agency

Two or more companies work on your property at once.

Negatives

1. Lack of control over sales process

2. No commitment to regular advertising

3. Appropriate servicing of the listing may suffer

4. No one agency has responsibility for providing attention and assistance

5. Security of property may be at risk

Private Treaty

Where an individual attempts to sell their property with no assistance from a Real Estate Agency.

Positives

1. No fees

Negatives

1. It provides limited access to buyers and advertising media

2. Potential legal difficulties

3. The extremely difficult situation of negotiating face to face with a buyer and is time intensive

4. Lack of marketing due to low incentive funding

5. Buyers want reduce price equivalent to commission

6. Buyers don't give honest feedback