Marketing Your Home

With your Personal Selling Plan in place, the next step is to determine a price for your property. This is one of the most important factors in selling your home. There are many different pricing strategies available to you.

When setting a fixed price it is vital that your home is priced correctly from the start to maximize your chances of attracting as many buyers as possible. Your Sales Consultant will be able to help guide you in this regard. It is vital to price your home correctly.

Below is a list of some of the factors that may influence the price you receive for your home.

• Location of the property

• Home size and land area

• Present buyer demand

• Prices of comparable, recently sold properties

• Prices of comparable properties currently for sale (the competition)

• Condition of the property

• The marketing and negotiating skills of your Real Estate Sales Consultant

The market type may also affect the price of your property. Click here for the different market types.

The First 30 Days

This is the time the largest number of potential buyers will be attracted to your home. Your Sales Consultant will have a pool of buyers and investors who, right now, may be interested in your home. It’s during the first 30 days your home is on the market that these people will sit up and take notice of your property. Once these people have viewed your home, the potential buyers left will be those entering the market.

Why It's Vital To Price Your Home Correctly

Many people believe that if they set the price for their home high to begin with, they can always lower it later. But setting the price too high runs the risk of attracting fewer buyers and taking longer to sell. Potential buyers will be scared off by the price and won't even take the time to view your home. Those who can afford a home at your asking price will soon realise they can get better value elsewhere. Eventually the price is likely to come down to the market value, but by that time the home has been on sale too long and has already lost exposure to a large number of buyers.

On the other hand, if you set your price too low, you may achieve a quick sale, but you may also have people wondering if the property has any defects.
Pricing your home correctly ensures that an optimal number of buyers will consider your property. It is the competition between these buyers that produces your premium price. The right market price may also result in a quicker sale time. Therefore to achieve a maximum price for your home in the quickest possible time frame it is important that we set the right market price.