Marketing Methods

Following is a list of the different marketing methods and the advantages and disadvantage of each.

Auction

• Opportunity to maximise sale price.
• Pre-planned marketing programme to maximise property profile in the market place.
• Buyers compete against other buyers, not the vendor.
• Established sales date creates urgency for buyers.
• Eliminates perceived negatives and objections to any asking price.
• Unconditional sale on the vendor’s terms and maximum price on the day.
• Has one person responsible for all activities and reporting to the vendor.

• Conditional buyers can feel excluded.

Tender

• All buyers are eligible, conditional and unconditional.
• Can't attack the vendor’s price, opportunity to maximise the sale price.
• Pre-planned marketing programme to maximise property profile in the market place.
• Creates urgency for buyers with a preset closing date.
• Buyers must give best price and terms.
• You can negotiate with buyers after bidding has closed.
• Privacy - you don't have to declare what bids were received.
• Has one person responsible for all activities and reporting to vendor.

• Buyers not placed in open, competitive bidding situation - may have many conditions to satisfy.

For Sale By Negotiation 

• A proven advanced system of marketing with established negotiation guidelines.
• Opportunity to maximise sale price by not fixing an upper limit with an asking price.
• Allows a margin for a premium without over pricing your property.
• A greater range of buyers can consider your property.
• All buyers are eligible, conditional and unconditional.
• Buyers can't attack your asking price.
• Has one person responsible for all activities and reporting to vendor.

• No urgency created because no fixed sale date.
• Buyers can be frustrated not having a price guideline.

Exclusive Agency with an Asking Price

• All buyers are eligible, conditional and unconditional
• Fixed asking price makes negotiating easier for the buyer.
• Has a defined marketing programme.
• Has one person responsible for all activities and reporting to vendor.
• A market accepted method of selling with over 90% of our sales from exclusive listings.

• Fixed maximum price.
• No urgency created because no fixed sale date.

General Agency

This is when two or more companies work on your property at once.

• Lack of control over sales process.
• No commitment to regular advertising.
• Appropriate servicing of the listing may suffer.
• No one agency has responsibility for ensuring 'the best' sale price is obtained.

Private Sale

Where an individual attempts to sell their property with no assistance from a Real Estate Agency.

• No fees

• It provides limited access to buyers and advertising media.
• Potential legal difficulties.
• The extremely difficult situation of negotiating face to face with a buyer.
• Time intensive.
• Lack of marketing due to low incentive funding.
• Buyers want reduced price equivalent to commission.
• Buyers don't give honest feedback